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If you’re looking for the best mapping software for your business, it’s important to look at both the features and the overall value various platforms offer. Mapline and MapBusinessOnline are both powerful business mapping programs that can be used by organizations to build sales territories, optimize routes and plan for future growth. However, a closer inspection of the two programs reveals that MapBusinessOnline is the smarter choice for any organization with advanced mapping needs. Here’s why.

MapBusinessOnline Is More Flexible

Business mapping software may integrate seamlessly with your CRM platform. Mapline is designed to work most effectively with Excel spreadsheet data.

While this is a useful feature if you use that platform exclusively, most businesses store information and intelligence in multiple programs and databases. In addition to Excel support, MapBusinessOnline works better with a wider range of programs, so you can enjoy the benefits of its advanced functionality whether you run Salesforce, QuickBooks, ACT! or other enterprise software.

MapBusinessOnline Is the Value Leader

For many businesses, the best mapping software will be the most affordable. In this regard, MapBusinessOnline is once again the clear choice. Mapline and MapBusinessOnline both offer several subscription packages based on your needs. Mapline's most affordable option costs $330/year and allows you to create up to 20 maps. However, to draw custom shapes and territories, including heat maps, you must upgrade to the Pro package, which costs $660 annually.

MapBusinessOnline starts at $500.00/year and includes full support for up to 200 saved maps, as well as premium editing and drawing tools not available on Mapline’s basic package.

For that same base price of $500.00 per year Map Business Online allows up to 250,000 location records (or pins) per map. MapLine's most expensive option only enables up to 15,000 pins per map – a severe restriction for serious business mappers.

More than just a more robust Mapline alternative, MapBusinessOnline is one of the best territory platforms available today offering full featured territory map capabilities such as regions and division support. See it in action for yourself by signing up for a free one-month trial.

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Learn How Our Customers are Succeeding with MapBusinessOnline

"MapBusinessOnline has helped my organization visualize our territories in very little time. I created maps that allowed us to see where we are doing well and where we may be struggling. Getting this information has helped us capitalize on our opportunities and build our brand throughout the country."

Elwin Warsh
Strategic Sales Analyst
The Honest Kitchen


"Map Business Online is the only tool available that allowed our team the ability to create visual territories by zip code and then export the data into a spreadsheet. We were able to then populate our ERP system with that data/logic and create automated rules based on customer address zip codes. We cut out the manual process of inside sales entering incorrect freight delivery zones upon sales order entry. Now when sales orders are entered, we automatically populate the correct delivery zones that MBO allowed us to create. Ultimately, this is saving our company money and improving efficiency when shipping material to customers.

I highly recommend MBO, and we only have scratched the surface with what the solution can do."

Patrick Kloiber
Business Intelligence Manager
Palisades Holdings, Inc.


DPS is the leading provider of timely, relevant and motivational promotional materials for automotive dealerships. Their business strategies drive customer loyalty and sales revenues. Their sales manager uses MBO to create and manage sales territories and describes MBO this way,

"The product is phenomenal and the support even better."

Dealer Product Services (DPS)

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Draw custom graphics and annotate maps

Draw circles, rectangles, polygons, and lines. Choose from a selection of line styles and fill colors. Identify map locations with text. Draw market areas and sales territories. Customize your business map.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.