Retail Mapping Software from MapBusinessOnline
It's no secret that brick-and-mortar stores face increased competition from online retailers. One key advantage traditional retailers have over their online counterparts is a unique local perspective. Making this best use of this requires a strategic investment in tools that will help you leverage your sales history and other business intelligence in a geographic format.
That's where MapBusinessOnline comes in. MBO is a retail mapping solution that lets you work with your proprietary data and view it in new, insightful contexts. Ideal for both single-location stores and franchises, MapBusinessOnline is one of the best ways to get a strategic edge over your competition. Here's how.
Market Analysis with MapBusinessOnline
MapBusinessOnline contains several tools that help you get to know your community and customers better. Rather than relying on received wisdom about who lives where and how they shop, take a smarter, more data-driven approach. With MapBusinessOnline, retailers can:
- Plot previous sales on a heat map to find hotspots with the most demand for your services
- Locate competitors on a radius map to see which neighborhoods are currently saturated — and which are underserved
- Import up-to-date demographic data to get a clearer picture of who customers are, and tailor your marketing accordingly
MapBusinessOnline interfaces seamlessly with Salesforce, Act!, QuickBooks and other enterprise CRM and accounting platforms, making it easy to import your current and historical sales data. Select subscription packages provide access to industry-specific intelligence by market analysis firms such as Realzips and others.
Using Retail Mapping Software for Strategic Planning
As a retailer, the decision to expand your business is one of the most critical you'll make. You need to make sure a potential new location will provide the best possible chance of success. MapBusinessOnline provides you with the intelligence you need to make site selection easy. With it, you can plot potential locations on a map to see where the nearest competition is, view traffic routes and get a picture of where the neighborhood will be in the years to come.
Because MapBusinessOnline is a cloud-based platform compatible with Mac and PC operating systems, collaborating on projects with remote stakeholders is simple, making it easy to get buy-in from your partners on a proposed location.
MapBusinessOnline Helps with Resource Allocation, Too
Finally, for retailers, mapping software like MapBusinessOnline can help manage costs by allocating smarter sales territories and planning more efficient delivery routes. With it, you can draw up custom sales and service regions that help you make better use of available resources, maximizing opportunities and keeping your operating expenses lower.
See MapBusinessOnline in Action Today
Learn more about the many benefits MapBusinessOnline can have for your business by exploring the available case studies, white papers and other resources on this website. Alternately, see for yourself how easy and insightful it is by downloading a free 1-month trial today. Contact the MapBusinessOnline team today for assistance getting started.
Learn How Our Customers are Succeeding with MapBusinessOnline
"I have been using MapBusinessOnline for about 8 months and couldn’t be happier with the services it provides. I have employees and myself who map around 250 routes monthly for our sales team. The interface is easy-to-use and the abilities are exactly what I need. My sales team finds the maps and step by step routes easy to follow and accurate. My store lists change every quarter and the uploading system allows me to quickly upload a new list and categorize the account by priority using colors and shapes. I have also used the heat mapping capabilities and found those easy to customize and quick to use. As with any advanced software, this does take a week or two to learn the more complex features, but it is well worth the time invested. This is the software I would have designed if I was to create one myself. Great job!!!"
Bill Hanavan
Director of Operations
Strategic Retail Solutions
Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:
"Thanks for the great product, I use it all the time in our non-profit."
Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.
Billy Taylor
Director
Stop Hunger Now
"In a large company, with many layers of sales teams, sales management, territories, operations teams and distribution, it is vital to have a solution to quickly and easily display country and regional maps. I have tried multiple other mapping solutions in the past only to be frustrated by their limitations or by their complexity. MapBusinessOnline perfectly fits my need. MBO has the versatility to allow me to build somewhat complicated maps but also allows me to knock out the quick, one-off request. MBO continues to add features and I am excited to see what new features come out next."
Dave Perek
Sr Business Analyst
Schneider Electric
