Business Mapping for Nursing and Residential Care Facilities
From site selection to sales territory mapping to route visualization, business mapping software can have a number of useful applications for nursing homes and long-term care facilities. With MapBusinessOnline, you can reduce the burden on your support staff, improve your residents' quality of life and run a leaner and more sustainable business overall.
Site Selection for Nursing Homes
Site selection is one of the of the most important things business mapping software can help with. When choosing a location for a new facility or an expansion to an existing operation, a number of factors come into play. The site must be close to hospitals and other medical facilities. It must also be accessible for patients with mobility issues. Proximity to green spaces and other attractions can have an impact on residents' moods and make your center more desirable. Finally, it should be located in an area where there is a clear demand for services.
Balancing these priorities can be a difficult task. MapBusinessOnline helps you explore the multiple factors involved in site selection in a visual format. The software uses current census data to identify demographic trends and map them onto a given area. This allows you to drill down on potential sites and see who and what is located nearby, as well as whether there is a demand for services in the area.
Sales Territory Mapping With MapBusinessOnline
Another useful feature of MapBusinessOnline is its ability to define and manage sales territories. While sales and marketing may seem like an ancillary concern for a nursing home or residential facility, the fact is that all operations need residential care facilities to stay profitable.
MapBusinessOnline helps you make the most of your marketing budget by carefully targeting campaigns at select segments of your core audience; by directing your marketing messages to where they will have the most impact. With MBO, you can view demographic trends to locate aging and affluent populations and direct resources accordingly. Use it to map out leads, track sales activity over time and maximize the impact of your promotional activities. For instance, test various messages and formats into several geographic and demographic markets to see which ones respond well.
Route Visualization
Finally, MapBusinessOnline includes tools that aid with route visualization and related tasks. The software provides enhanced situational awareness by showing you which facilities are closest to your patients by medical discipline. With this information, you can coordinate with care providers to ensure fast and efficient delivery of health services. If you routinely take residents out for activities, MapBusinessOnline can identify the most efficient way to get where you're going, keeping your fuel costs and related expenses down.
Working With MapBusinessOnline
In busy nursing homes and other facilities, staff just don’t have the time to learn new software platforms — any investment in additional technology must be worth the effort. Fortunately, MapBusinessOnline is intuitive and easy to use. Create compelling business maps of your residential services and share them with constituents. A subscription-based pricing model ensures you only pay for the services you need, making it highly affordable, too.
See the benefits MapBusinessOnline can have for your facility by downloading a free one-month trial today.
Learn How Our Customers are Succeeding with MapBusinessOnline
"Unleashing Growth: How MapBusinessOnline added value to our Franchise Business"
"Since our franchise businesses began utilizing MapBusinessOnline seven years ago, we have experienced a remarkable added value in our operations and growth. MapBusinessOnline has provided us with an innovative, user-friendly, and powerful tool to manage and expand our franchise territory landscape. With its comprehensive mapping and data visualization capabilities, we have been able to make strategic decisions based on the data insights and effectively plan our expansion strategies. The interface and seamless integration with our existing systems have made the transition to MapBusinessOnline a smooth and enjoyable experience.
One of the most significant benefits we have experienced with MapBusinessOnline is the ability to analyze a variety of markets quickly. This has allowed us to identify new opportunities and target areas for growth, ultimately leading to increased revenue and a stronger brand presence. The customer support provided by the MapBusinessOnline team have been exceptional, ensuring that our team is well-equipped to make the most of the platform's features. We wholeheartedly recommend MapBusinessOnline to any franchise business."
Marty Flanagan
VP of Brand Growth
Franchiczar ( Code Ninjas – Valhallan Esports – Iron24 Fitness+Recovery and Pinots Palette )
"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"
Colette Bell
Director of Business Development
SMB Franchise Advisors
A leading provider of automated storage and retrieval systems, Kardex Remstar has a multi-layered distribution network in North America. Mapping regional sales territories and sales districts using ZIP codes and states. Kardex Remstar tapped into MBO territory creation services to make the process quick and easy. Detailed ZIP code tables were converted by MapBusinessOnline into multiple maps describing their distribution network, sales coverage by customer segment, and product maps.
"The product is phenomenal and the support even better."
Sales Manager
Kardex
