Customer Mapping Software

Learn all you can about your existing and future customer through the power of location

Customer Mapping

Businesses in all industries go to great lengths to get to know their customers better — to understand what a typical customer looks for and needs, and deliver a higher caliber of service. Too often, however, these efforts rely on speculation and received wisdom rather than hard facts. As a result, businesses find it difficult to break out of their old habits and embrace innovation.

MapBusinessOnline's customer mapping tools help you take a more data-driven approach to marketing. The platform allows you to place raw sales and demographic data in a geographical context that is ideal for visualizing where and who your customers are. From there, you can allocate resources more effectively, and make smarter strategic decisions that will ultimately help grow your customer base in sustainable ways.

Benefits of Customer Mapping

The main benefit of customer mapping is that it turns information you already have into map visualizations that can help you uncover new and powerful insights. For example, without a customer map, your sales data is just a collection of names, dates, amounts and addresses — useful for telling you the bottom line, but little else. To allocate resources and plan for future expansion, you need to know more. A customer map can show you where your customers are clustered, and which areas are currently underserved. With this big picture view, you will run more effective marketing and sales campaigns that reach both those who have supported your business in the past as well as potential new customers. Customer map visualization are used to build demographic profiles of your best performing areas and match them with new areas around the nation.

Customer mapping is also useful for site selection for future expansion, as well as route optimization, if you provide on-site services. Many businesses use customer maps to overlay their sales history with demographic data to gain insights into their customer base. Finally, customer maps are excellent visuals aids for presentations to upper management when justifying new projects or initiatives — Use MapBusinessOnline's to create striking map visualizations that make your point clearly and cater to your specific map audience.

Working With Customer Mapping Software Data

Customer location mapping starts with your data — whether it's in an Excel spreadsheet or CSV file, or imported directly from Salesforce, Act! or another program. Map Business Online gives you the flexibility to work with data from across multiple platforms.

Once you have imported your information into MapBusinessOnline, you can use tools such as heat mapping and radius mapping to discover areas of high customer density, assign custom sales territories that make the best use of your team and create delivery routes that efficiently get your technicians where they need to go.

Uncover Your Market Potential

MapBusinessOnline offers a fast and accurate customer mapping solution to uncover your market potential all across the U.S. and Canada. MBO has a simple user interface that can quickly turn your Excel database sheets into a compelling map of your customer base.

Spatially search your existing customers using radii, polygon or drive time search tools. Color-code records and display sales results by ZIP code, county, city, and state. Access demographic information and create smart customer profiles. Determine the optimum location for your next direct mail, email, and or call-out sales campaigns. There’s no better way to map customer data and optimize your next marketing campaign.

Smart Targeting With Customer Mapping

MBO customer mapping software accesses the latest Census data to give you a detailed demographic perspective when segmenting and targeting all of your potential leads. View demographic data by zip code, county, state, Census Tract and more. Break down maps on multiple demographic themes targeting areas that best fit your businesses by:

• Age
• Commute Times
• Education
• Employment
• Ethnicity
• Gender
• Households
• Housing units
• Income
• Occupation
• Race
• Religion
• Rent
• Vehicle Data

Go Deeper With Demographic Layers

MapBusinessOnline takes customer location mapping software to the next level with demographic data layers. Access current U.S. Census records, as well as datasets from third-party analytics firms, to give your customer maps additional context. With MapBusinessOnline, you can look at factors such as average age, household size, income, property values and more. This helps you get to know your current and potential customers better and target your marketing and sales efforts more effectively.

Collaborate and Share Information with MapBusinessOnline

MapBusinessOnline lets you share customer mapping results with all of your sales & marketing teams, so everyone can access the important data layers relevant to their specific work. Your CMO can create and control a central map template for all of your current campaigns and share secure versions with designated marketing team members, which helps you deliver just the right information to your team so they can communicate clearly with your customers.

MapBusinessOnline is a cloud-based program that gives users the option of assigning editing privileges to remote collaborators. As a result, sharing information and working together on big projects is easy, even for franchises with customer data coming from multiple locations.

All customer location maps are printable and exportable to standard formats like PDF and JPG. More than just a tool for planning, customer location maps make sure your team has access to the information they need to do their jobs right. They're also highly effective presentation aids when delivering a proposal to upper management.

Industry Applications

Any business that relies on sales can benefit from MapBusinessOnline's customer mapping tools. Whether you sell your product face-to-face or over the internet, MapBusinessOnline can help you turn raw data into actionable intelligence which will ultimately, help grow your business.

Specific industries using MapBusinessOnline to map their customers include banking and finance, insurance, manufacturing, real estate, retail, service industries, telecommunications, trades, and utilities, and more. Keep browsing the MapBusinessOnline website to explore the potential of this advanced, intuitive tool.

Where Your Competitors Aren’t

You’re a smart business. You have a unique understanding of where your customers are and where your competitors are strongest. By choosing MapBusinessOnline and its customer mapping software, you can visualize these markets and look for potential inroads into competitor sales territories — or find communities that aren’t being served yet.

Turn your Excel database into a tactical advantage that can be quickly and securely shared with everyone from delivery drivers to the C-Suite. Use customer mapping to improve your bottom line – achieve optimum customer and prospect location awareness for your sales & marketing teams.

MapPoint & BusinessMAP Alternative Seekers: You’ll find MapBusinessOnline has greatly improved upon your standard mapping feature set. In addition to outstanding territory mapping tools map data is regularly updated, geocoding is much more consistent and successful, color and symbolization options are excellent, and the overall user experience is much easier.

Recent updates

The most recent release of MapBusinessOnline includes several new customer mapping features. Demographic data has been expanded and updated, giving you an even more in-depth understanding of the markets you serve. MapBusinessOnline also includes access to www.RealDatasets.com NAICS market segment data that can be mapped by ZIP code and industry segment, as well as a new set of tools for smarter route planning, and more editing options.

Get Started With MapBusinessOnline Today

MapBusinessOnline is one of the most affordable programs of its kind, with multiple subscription options for businesses of any size, in any industry. Ready to get started? Sign up for a free trial of this innovative customer location mapping software today.

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• Plot data from Microsoft® Excel
• Color code dataset locations with symbols
• More...