Filtering a Data Map

As businesses become more diligent about collecting, storing and accessing information, there is a growing need for advanced tools that allow them to sort, filter and arrange this data in a useable way. Ultimately, the problem of too much information is just as damaging as not enough — to make informed decisions, you must be able to drill down on the stats that matter most.

MapBusinessOnline is a powerful business mapping platform with advanced data filter visualization capabilities. With it, you can take information that would otherwise be overwhelming — including historical sales data and demographics — and refine it to be more usable and insightful. Smart businesses in a wide range of industries all use MapBusinessOnline for strategic planning, sales territory mapping, market analysis and more.

How to Use Data Filter Mapping

Users can do many things with MapBusinessOnline's data filter mapping tools. For example, you can:

• Restrict a map to a specific geographic area. Location filtering is one of the most basic ways to create more useful maps. With MapBusinessOnline, you can look closely at a state, county, city, zip code or neighborhood to see who lives there and where your competitors are located, among other things. This is useful for assigning sales territories, route mapping or site selection when growing your business.
• Get precise with demographic data. Perhaps you want to focus on a highly specific demographic — say, college-educated women between the ages of 30 and 45. MapBusinessOnline uses current U.S. Census data to create demographic maps that users can filter according to multiple factors. Instantly see where your desired customer base lives and use that information to create targeted marketing initiatives that speak to it directly.
• Compare specific factors between regions. Data filter mapping also allows users to compare and contrast different geographic areas. With it, you can see where your sales team is exceeding expectations and where it is underperforming. If you're planning on expanding your business, data filtering can show you how different regions compare, for example, in land value, sales potential, competitor penetration and more, so you can look specifically at these individual factors and make an informed decision.

Data filtering map software like MapBusinessOnline helps you make sense of big data and leverage it to make smarter, more strategic choices. Whether you're planning for the future or trying to refine your current operations, MapBusinessOnline is a critical ally for marketing, sales, administration and more.

MapBusinessOnline's data filter visualization capability is just one of the many useful tools it offers businesses in a variety of industries. Explore its full functionality online or contact a representative to learn more.

See MapBusinessOnline in action by downloading a free 1-month trial today.