Filtering a Data Map
As businesses become more diligent about collecting, storing and accessing information, there is a growing need for advanced tools that allow them to sort, filter and arrange this data in a useable way. Ultimately, the problem of too much information is just as damaging as not enough — to make informed decisions, you must be able to drill down on the stats that matter most.
MapBusinessOnline is a powerful business mapping platform with advanced data filter visualization capabilities. With it, you can take information that would otherwise be overwhelming — including historical sales data and demographics — and refine it to be more usable and insightful. Smart businesses in a wide range of industries all use MapBusinessOnline for strategic planning, sales territory mapping, market analysis and more.
How to Use Data Filter Mapping
Users can do many things with MapBusinessOnline's data filter mapping tools. For example, you can:
- Restrict a map to a specific geographic area. Location filtering is one of the most basic ways to create more useful maps. With MapBusinessOnline, you can look closely at a state, county, city, zip code or neighborhood to see who lives there and where your competitors are located, among other things. This is useful for assigning sales territories, route mapping or site selection when growing your business.
- Get precise with demographic data. Perhaps you want to focus on a highly specific demographic — say, college-educated women between the ages of 30 and 45. MapBusinessOnline uses current U.S. Census data to create demographic maps that users can filter according to multiple factors. Instantly see where your desired customer base lives and use that information to create targeted marketing initiatives that speak to it directly.
- Compare specific factors between regions. Data filter mapping also allows users to compare and contrast different geographic areas. With it, you can see where your sales team is exceeding expectations and where it is underperforming. If you're planning on expanding your business, data filtering can show you how different regions compare, for example, in land value, sales potential, competitor penetration and more, so you can look specifically at these individual factors and make an informed decision.
Data filtering map software like MapBusinessOnline helps you make sense of big data and leverage it to make smarter, more strategic choices. Whether you're planning for the future or trying to refine your current operations, MapBusinessOnline is a critical ally for marketing, sales, administration and more.
MapBusinessOnline's data filter visualization capability is just one of the many useful tools it offers businesses in a variety of industries. Explore its full functionality online or contact a representative to learn more.
See MapBusinessOnline in action by downloading a free 1-month trial today.
Learn How Our Customers are Succeeding with MapBusinessOnline
"We quickly grew from a one location small-business to a franchised business with 8 locations across the country. After selling our first few franchises, I realized I needed a way to map out a potential franchisee's territory. Initially I just wanted to be able to create territories based on drive time from an address, which is easy to do with MapBusinessOnline. What I didn't know I needed was the ability to export census data, including information on other dog related business, which is very helpful!"
Steve Sentner
Co-Owner
Paw & Order Dog Training
"I have been using MapBusinessOnline for about 8 months and couldn’t be happier with the services it provides. I have employees and myself who map around 250 routes monthly for our sales team. The interface is easy-to-use and the abilities are exactly what I need. My sales team finds the maps and step by step routes easy to follow and accurate. My store lists change every quarter and the uploading system allows me to quickly upload a new list and categorize the account by priority using colors and shapes. I have also used the heat mapping capabilities and found those easy to customize and quick to use. As with any advanced software, this does take a week or two to learn the more complex features, but it is well worth the time invested. This is the software I would have designed if I was to create one myself. Great job!!!"
Bill Hanavan
Director of Operations
Strategic Retail Solutions
"Map Business Online is the only tool available that allowed our team the ability to create visual territories by zip code and then export the data into a spreadsheet. We were able to then populate our ERP system with that data/logic and create automated rules based on customer address zip codes. We cut out the manual process of inside sales entering incorrect freight delivery zones upon sales order entry. Now when sales orders are entered, we automatically populate the correct delivery zones that MBO allowed us to create. Ultimately, this is saving our company money and improving efficiency when shipping material to customers.
I highly recommend MBO, and we only have scratched the surface with what the solution can do."
Patrick Kloiber
Business Intelligence Manager
Palisades Holdings, Inc.
Popular MapBusinessOnline features
Build fast map visualizations of your business data
Import Your data from variety of data sources
Display business data against demographic maps
Search business data in full-featured tabular view
Generate demographic reports
