Create Fast & Captivating Heat Maps
A heat map is a map-based visualization of numeric data that highlights the relative intensity of the selected data through color shadings. Heat maps are like weather maps, they provide an instant visualization of risk, opportunity, and stagnation for the map viewer. MapBusinessOnline makes it easy to create heat maps online from both imported point data or as colored data themes applied to ZIP codes, counties, states, Census Tracts and other geographies.
Point-based Business Heat Maps are applied to a variety of industries:
- Sales Organizations use heat maps to show increasing or decreasing intensities in location data. Sales activity can be reflected by heat mapping. Sales managers can easily share information about where sales are occurring; where business is growing or declining by displaying the data as a heat map.
- Law Enforcement agency heat maps access crime statistics for presentation as a heat map. Law enforcement maps often show statistical crime data in the form of a heat map intensities to define where illegal activity is concentrated. Heat maps transform relatively boring numeric data into colorful maps inspiring audiences into action.
- Healthcare Analysts portray disease epidemics as heat maps. These medical maps are used to track the progress of an outbreak and the effectiveness of mitigation efforts. Medical heat maps provide instant visualizations of areas at the highest risk of disease spread.
With MapBusinessOnline, Heat Maps are created from user data. Imported spreadsheets will contain separate columns for address information, and a specific column for heat mapping in Excel or other spreadsheet file formats. The MBO Heat Map button lets you choose your data and heat map column, as well as color intensity and shade.
| Address | City | State | Zip Code | Sales Activity Q1 |
| 101 School St | Morganton | IL | 47301 | $24,989 |
| 56 Bourbon St | Borlynn | OH | 34789 | $55,300 |
Another type of heat mapping is color shading (color coding) geographic districts like ZIP codes or counties. In MapBusinessOnline imported point data or demographic data can be used to color code administrative districts. Color gradations for geographic districts can be based on imported address-based data or demographic data within heat mapping software.
Heat Mapping by geographic area (color shading) has many business applications:
- New Retail Store Location Planning - Retail market analysts often color shade a list of ZIP codes by Census Bureau population statistics. More populated areas or areas with higher income levels can be color shaded with deeper shades. The most cost-effective construction locations can then be overlaid.
- Insurance Underwriters import claims data by address and compile ZIP code heat maps based on risk assessments. Higher risk ZIP codes can be color coded in progressively brighter colors.
- Real Estate Developers use heat color coded heat maps to delineate address-based housing assets by value against a background of Census tract or ZIP code neighborhoods color coded by income levels. For good or for bad, house flipping plans are generally designed around these heat map views of both point data and administrative district geographies.
See MapBusinessOnline in Action
Request a demo
Learn How Our Customers are Succeeding with MapBusinessOnline
"Unleashing Growth: How MapBusinessOnline added value to our Franchise Business"
"Since our franchise businesses began utilizing MapBusinessOnline seven years ago, we have experienced a remarkable added value in our operations and growth. MapBusinessOnline has provided us with an innovative, user-friendly, and powerful tool to manage and expand our franchise territory landscape. With its comprehensive mapping and data visualization capabilities, we have been able to make strategic decisions based on the data insights and effectively plan our expansion strategies. The interface and seamless integration with our existing systems have made the transition to MapBusinessOnline a smooth and enjoyable experience.
One of the most significant benefits we have experienced with MapBusinessOnline is the ability to analyze a variety of markets quickly. This has allowed us to identify new opportunities and target areas for growth, ultimately leading to increased revenue and a stronger brand presence. The customer support provided by the MapBusinessOnline team have been exceptional, ensuring that our team is well-equipped to make the most of the platform's features. We wholeheartedly recommend MapBusinessOnline to any franchise business."
Marty Flanagan
VP of Brand Growth
Franchiczar ( Code Ninjas – Valhallan Esports – Iron24 Fitness+Recovery and Pinots Palette )
MVP Sports Clubs is a sports and health facility management and development company with operations in Central Florida and West Michigan. MVP uses MapBusinessOnline to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.
"MBO users develop a better understanding of their business which makes strategic planning more effective."
Mark Hope
Business Manager
MVP Sports
"Map Business Online is the only tool available that allowed our team the ability to create visual territories by zip code and then export the data into a spreadsheet. We were able to then populate our ERP system with that data/logic and create automated rules based on customer address zip codes. We cut out the manual process of inside sales entering incorrect freight delivery zones upon sales order entry. Now when sales orders are entered, we automatically populate the correct delivery zones that MBO allowed us to create. Ultimately, this is saving our company money and improving efficiency when shipping material to customers.
I highly recommend MBO, and we only have scratched the surface with what the solution can do."
Patrick Kloiber
Business Intelligence Manager
Palisades Holdings, Inc.
Popular MapBusinessOnline features
Emphasize customers density with heat maps
Color code maps by ZIP code, county, or state
Display business data against demographic maps
Build fast map visualizations of your business data
Illustrate business data on map with charts
Visualize business data on map with various symbols
Add a variety of layers and data to map
Print large format map views
Share business maps
