Create Fast & Captivating Heat Maps
A heat map is a map-based visualization of numeric data that highlights the relative intensity of the selected data through color shadings. Heat maps are like weather maps, they provide an instant visualization of risk, opportunity, and stagnation for the map viewer. MapBusinessOnline makes it easy to create heat maps online from both imported point data or as colored data themes applied to ZIP codes, counties, states, Census Tracts and other geographies.
Point-based Business Heat Maps are applied to a variety of industries:
- Sales Organizations use heat maps to show increasing or decreasing intensities in location data. Sales activity can be reflected by heat mapping. Sales managers can easily share information about where sales are occurring; where business is growing or declining by displaying the data as a heat map.
- Law Enforcement agency heat maps access crime statistics for presentation as a heat map. Law enforcement maps often show statistical crime data in the form of a heat map intensities to define where illegal activity is concentrated. Heat maps transform relatively boring numeric data into colorful maps inspiring audiences into action.
- Healthcare Analysts portray disease epidemics as heat maps. These medical maps are used to track the progress of an outbreak and the effectiveness of mitigation efforts. Medical heat maps provide instant visualizations of areas at the highest risk of disease spread.
With MapBusinessOnline, Heat Maps are created from user data. Imported spreadsheets will contain separate columns for address information, and a specific column for heat mapping in Excel or other spreadsheet file formats. The MBO Heat Map button lets you choose your data and heat map column, as well as color intensity and shade.
| Address | City | State | Zip Code | Sales Activity Q1 |
| 101 School St | Morganton | IL | 47301 | $24,989 |
| 56 Bourbon St | Borlynn | OH | 34789 | $55,300 |
Another type of heat mapping is color shading (color coding) geographic districts like ZIP codes or counties. In MapBusinessOnline imported point data or demographic data can be used to color code administrative districts. Color gradations for geographic districts can be based on imported address-based data or demographic data within heat mapping software.
Heat Mapping by geographic area (color shading) has many business applications:
- New Retail Store Location Planning - Retail market analysts often color shade a list of ZIP codes by Census Bureau population statistics. More populated areas or areas with higher income levels can be color shaded with deeper shades. The most cost-effective construction locations can then be overlaid.
- Insurance Underwriters import claims data by address and compile ZIP code heat maps based on risk assessments. Higher risk ZIP codes can be color coded in progressively brighter colors.
- Real Estate Developers use heat color coded heat maps to delineate address-based housing assets by value against a background of Census tract or ZIP code neighborhoods color coded by income levels. For good or for bad, house flipping plans are generally designed around these heat map views of both point data and administrative district geographies.
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Learn How Our Customers are Succeeding with MapBusinessOnline
"We quickly grew from a one location small-business to a franchised business with 8 locations across the country. After selling our first few franchises, I realized I needed a way to map out a potential franchisee's territory. Initially I just wanted to be able to create territories based on drive time from an address, which is easy to do with MapBusinessOnline. What I didn't know I needed was the ability to export census data, including information on other dog related business, which is very helpful!"
Steve Sentner
Co-Owner
Paw & Order Dog Training
"I had an excellent experience with MapBusinessOnline because my company works in the agriculture industry and makes maps showing where our fields are and these maps need to be viewed and shared in a database. Your product seemed to fit our needs. Overall good support, ease of use, and quality of maps created!"
Seneca Foods
"We used MapPoint for years and desperately needed a replacement solution. This one fits the bill and is actually much better in many ways. Especially in a team environment. We do logistics with routing technicians to jobs for roll outs. This helps our team working thousands of sites over multi month projects. Also, easy to manage licenses for users.
Example business case would be taking 3000 locations, and planning how you will have multiple different technicians visit an area or region of these locations over 3 months. Each visit will take x amount of time. They only work certain hours of the day, and you have to plan in drive time, so the day actually makes sense and the route is efficient."
Jay Walker
IT Director
jay.walker@nettechnology.com
Network Engineering Technologies
Popular MapBusinessOnline features
Emphasize customers density with heat maps
Color code maps by ZIP code, county, or state
Display business data against demographic maps
Build fast map visualizations of your business data
Illustrate business data on map with charts
Visualize business data on map with various symbols
Add a variety of layers and data to map
Print large format map views
Share business maps
