Getting your product or service to the people who need it most is the first — and most important — priority of any business. In the past, marketers and sales teams relied on time-worn techniques, ranging from multimedia promotional campaigns to pounding the pavement. Isn't it time you took a more data-driven approach to this critical task?
Target market mapping isn't a replacement for conventional sales and marketing. Instead, it's a way of making these initiatives smarter and more effective, improving your team's productivity and ultimately delivering the bottom-line results you need to grow.
Mapping a target market involves identifying factors common to your desired customer base and putting them in a geographic format. In doing so, you can see where you should be directing your efforts and allocate resources accordingly.
How this works in practice will be different for each business. For example, if your goal is to attract a more upscale clientele, you may wish to create a target market analysis map based on average income or home value. If you want to reach out to repeat customers, you can import your own sales data and refine it by age, sex or other demographic factors.
Target market mapping helps you drill down on the core demographics that make up your customer base. If you're an established business, it allows you to see your sales data from a new perspective and can lead to insights that will assist in creating more effective marketing campaigns in the future. If you're launching a new product or rebranding in an effort to expand your clientele, target market mapping makes the process smarter and more effective by showing you where you should direct your efforts.
Target market maps are also useful tools for presenting ideas to upper management, as they showcase sales and demographic data in a visual format that's unbiased and easy to understand. Whether you're brainstorming new ideas, planning the specifics of a campaign or soliciting buy-in from others in your organization, target market analysis maps are a vital part of any marketer's toolkit.
Creating accurate target market maps requires powerful software and up-to-date information. MapBusinessOnline is an intuitive application that imports data from QuickBooks, SalesForce and other enterprise sales platforms, and overlays it with recent census data, giving you an accurate picture of who your customers are and where they live.
MapBusinessOnline is highly versatile while remaining easy to use and affordable enough for any business. Keep browsing our website to explore our mapping software's advanced functionality and discover for yourself why it's the best target market mapping software available today.
To arrange a free 1-month trial or request a demonstration, contact MapBusinessOnline today.
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Business Manager
Storecrafter
"I have been using MapBusinessOnline for about 8 months and couldn’t be happier with the services it provides. I have employees and myself who map around 250 routes monthly for our sales team. The interface is easy-to-use and the abilities are exactly what I need. My sales team finds the maps and step by step routes easy to follow and accurate. My store lists change every quarter and the uploading system allows me to quickly upload a new list and categorize the account by priority using colors and shapes. I have also used the heat mapping capabilities and found those easy to customize and quick to use. As with any advanced software, this does take a week or two to learn the more complex features, but it is well worth the time invested. This is the software I would have designed if I was to create one myself. Great job!!!"
Bill Hanavan
Director of Operations
Strategic Retail Solutions
"MapBusinessOnline helps me identify our most promising markets and define exactly those contacts I’m going to market to. It's the best product I've found that lets me 'visualize' my data."
Tom Jans
Director of Marketing
Swing Surgeon Golf Management