MapBusinessOnline – Your Maptive Alternative
On the surface, MapBusinessOnline and Maptive have a lot in common. Both are robust, full-featured tools for business and sales territory mapping. Both allow you to import sales data from your CRM and to create custom maps based on your business processes. Both Maptive and MapBusinessOnline place current demographic data in a visual format, so you can gain deeper insights about your potential customers.
Ultimately, the best mapping software for your business will depend on several factors, including your budget. Let's take a look at how MapBusinessOnline and Maptive compare:
- Mapping tools: At the core of both MapBusinessOnline and Maptive is a suite of powerful mapping tools that allow you to manipulate data according to your requirements. With either platform, you can group and filter data, create heat maps and other visualizations, and redraw territories and boundaries. However, one distinction between the two programs is your ability to create and store customized maps. A basic single user license for Maptive offers storage for 40 maps, whereas the comparable MapBusinessOnline plan lets you work on up to 200 files at a time at less than a quarter of the price Maptive charges.
- Demographic data: The ability to overlay demographic data is a feature available on only the best territory mapping software. The advantages of this are obvious — information about where your customers live, their age and income, and more can be incredibly useful in tailoring your services and developing effective marketing campaigns. MapBusinessOnline provides access to current U.S., UK and Canadian census data that is searchable by administrative districts, including ZIP and postal code. Maptive, on the other hand, offers a wider coverage area, but it draws its data primarily from Google’s enterprise-level mapping technology.
- Ease of use: Maptive and MapBusinessOnline are cloud-based technologies that are compatible with Windows and Mac platforms. Both can be accessed on-the-go, allowing for collaboration with team members spread out across geographic distances. Both are easy to use and train new staff on, simplifying implementation and reducing the disruption to your business during training. The main difference between the two is that MapBusinessOnline includes a world-class support system that puts one-on-one help from a trained professional just a phone call or email away.
Overall Value
Maptive and MapBusinessOnline are professional, enterprise-grade systems that offer many advantages over more simplistic mapping platforms. Either will deliver exceptional functionality, though when it comes to pricing, MapBusinessOnline is the clear value leader. A single user license for MapBusinessOnline starts at just $500.00/year. A comparable Maptive plan starts at $1,250 annually, and it includes fewer savable maps as well as restrictions on the number of plottable locations you can create.
Try out MapBusinessOnline for yourself with a free one-month subscription. Sign up today or contact a representative to learn more.
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Learn How Our Customers are Succeeding with MapBusinessOnline
The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.
Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.
The Alternative Board
"This software is a game changer for me in the workplace. Easy to use tools and a fast system to do the job efficiently and effectively every time. I’ve been able to build more territories with confidence, bringing my team more growth opportunities for 2019"
Daina C.
Franchise Development Manager
Amada Franchise, Inc.
This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.
"Importing location enabled address databases for symbolization and color shading is easy."
Todd Eichelberger
Sales Director
Adidas
Popular MapBusinessOnline features
Build fast map visualizations of your business data
Design and visualize sales territories
Plan customers visits with optimized routing
Display business data against demographic maps
Perform Market Analysis for multiple sites
Draw custom graphics and annotate maps
Visualize business data on map with various symbols
Illustrate business data on map with charts
Emphasize customers density with heat maps
Print large format map views
Share business maps
