Retail Mapping Software from MapBusinessOnline
It's no secret that brick-and-mortar stores face increased competition from online retailers. One key advantage traditional retailers have over their online counterparts is a unique local perspective. Making this best use of this requires a strategic investment in tools that will help you leverage your sales history and other business intelligence in a geographic format.
That's where MapBusinessOnline comes in. MBO is a retail mapping solution that lets you work with your proprietary data and view it in new, insightful contexts. Ideal for both single-location stores and franchises, MapBusinessOnline is one of the best ways to get a strategic edge over your competition. Here's how.
Market Analysis with MapBusinessOnline
MapBusinessOnline contains several tools that help you get to know your community and customers better. Rather than relying on received wisdom about who lives where and how they shop, take a smarter, more data-driven approach. With MapBusinessOnline, retailers can:
- Plot previous sales on a heat map to find hotspots with the most demand for your services
- Locate competitors on a radius map to see which neighborhoods are currently saturated — and which are underserved
- Import up-to-date demographic data to get a clearer picture of who customers are, and tailor your marketing accordingly
MapBusinessOnline interfaces seamlessly with Salesforce, Act!, QuickBooks and other enterprise CRM and accounting platforms, making it easy to import your current and historical sales data. Select subscription packages provide access to industry-specific intelligence by market analysis firms such as Realzips and others.
Using Retail Mapping Software for Strategic Planning
As a retailer, the decision to expand your business is one of the most critical you'll make. You need to make sure a potential new location will provide the best possible chance of success. MapBusinessOnline provides you with the intelligence you need to make site selection easy. With it, you can plot potential locations on a map to see where the nearest competition is, view traffic routes and get a picture of where the neighborhood will be in the years to come.
Because MapBusinessOnline is a cloud-based platform compatible with Mac and PC operating systems, collaborating on projects with remote stakeholders is simple, making it easy to get buy-in from your partners on a proposed location.
MapBusinessOnline Helps with Resource Allocation, Too
Finally, for retailers, mapping software like MapBusinessOnline can help manage costs by allocating smarter sales territories and planning more efficient delivery routes. With it, you can draw up custom sales and service regions that help you make better use of available resources, maximizing opportunities and keeping your operating expenses lower.
See MapBusinessOnline in Action Today
Learn more about the many benefits MapBusinessOnline can have for your business by exploring the available case studies, white papers and other resources on this website. Alternately, see for yourself how easy and insightful it is by downloading a free 1-month trial today. Contact the MapBusinessOnline team today for assistance getting started.
Learn How Our Customers are Succeeding with MapBusinessOnline
One of many international companies left hanging by Microsoft’s cancelation of MapPoint and turning to MapBusinessOnline for a MapPoint replacement. Multiple departments across the enterprise utilize business mapping for a variety of applications including claims management analysis, insurance related operational planning, and market analysis. An extremely detailed procurement and security review lead to a contract for MapBusinessOnline services. Corporate accounts use MBO for sales territory mapping, collaborative Team editing, and communicating with maps.
Top Ten Property & Casualty Insurer
"We use MapBusinessOnline to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."
Christie Shedd
Operations Manager
AFTCO Bluewater
"Map Business Online is the only tool available that allowed our team the ability to create visual territories by zip code and then export the data into a spreadsheet. We were able to then populate our ERP system with that data/logic and create automated rules based on customer address zip codes. We cut out the manual process of inside sales entering incorrect freight delivery zones upon sales order entry. Now when sales orders are entered, we automatically populate the correct delivery zones that MBO allowed us to create. Ultimately, this is saving our company money and improving efficiency when shipping material to customers.
I highly recommend MBO, and we only have scratched the surface with what the solution can do."
Patrick Kloiber
Business Intelligence Manager
Palisades Holdings, Inc.
