Right in the middle of your Map Business Online tool bar is a Heat Map button. Look for the bull’s eye icon with a bright orange center.
Heat maps express numerical values though the presentation of graduated coloring – typically three colors – across a series of location points. Sales values, population values, almost any numerical value can lend itself to heat map representation.
A heat map suggests that an area of the map is associated with more activity or volume than other areas of the map. It shows your audience areas of general activity that gradually increase to definitive hot spots, all based on you data. The color gradation of a heat map can be adjusted to reflect cold to hot gradations noted as blue to red colors, or hot to cold gradations noted as red to blue colors. Other color schemes can typically be applied at the user’s designation. The actual radius of heat around a point can be adjusted adding more or less color to your point arrays.
Heat maps provide nice flare for your map. For instance, adding year-end sales numbers to a business map that displays territories can provide a vibrant display of activity on top of a relatively tame map describing territory boundaries and customer locations. It’s the difference between a national weather map describing fair weather and one describing the summer’s most active tornado watches.
Other possible heat map applications could be:
• Heat map all of your Twitter or Facebook followers
• Heat map restaurant rankings by city or neighborhood
• Heat map home prices or apartment rental rates by city
• Heat map your customers and prospects
• Heat map all the retail stores that carry your favorite hot sauces, by hotness
I think you get the picture. Wake up you mapping audience by introducing them to a heat map view of your business data.
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