Category Archives: Business Mapping Software blog post

4 Ways Business Mapping Software Can Improve Market Analysis

All sales and marketing professionals today understand that we must access a variety of software tools to get our jobs done effectively. It is hoped that the combined application of a few of the thousands of the marketing programs available … Continue reading

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Where Harry Meets Sally – a Territory Tale

Scenario: You’re the new salesperson for an industrial construction products company. Your boss has handed you your territory. You will cover all of Orange County, Florida, East of highway I-4. “Gulp.” Cue the beads of sweat on your brow. Problem: … Continue reading

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4 Ways Business Map Users Apply Counties to Their Work

Ah, the lowly county. Not as sexy as a ZIP code, not as awe-inspiring as a state – the county jurisdiction is a shy, unassuming administrative district. Still, business map users often ask about counties. And some aspects of county … Continue reading

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3 Popular Applications of MapBusinessOnline’s Calculated Data Columns

MapBusinessOnline provides the business map user with the ability to create formulas and ratios using the Calculated Data Columns tool. Calculated Data Columns are applied by map layer. The Calculated Data Columns tool is accessed by selecting a targeted map … Continue reading

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Some Differences Between MapBusinessOnline Standard and Pro

Let’s compare MapBusinessOnline Standard’s Market Analysis button features to MapBusinessOnline Pro’s Market Analysis features. Both versions of MapBusinessOnline allow for the import of location datasets, typically Excel spreadsheets, but the import could be a text file or even a database … Continue reading

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9 Ways to Access Demographic Data in MapBusinessOnline Std and Pro

Demographic data is accessed by business map users to build location intelligence supporting better business decision-making. Sometimes the data is used to simply display population densities by area. In another case, that demographic data becomes the baseline data for establishing … Continue reading

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Three Business Maps for Improving Your Business

A business map solves business problems. That’s why you take the time to learn a program like Map Business Online or justify a $500 ($350 renewal) investment in business mapping software. Every day we field chat, email, and phone inquiries … Continue reading

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How Do I Calculate ZIP Code-to-ZIP Code Driving Distances?

I’ve worked in the geospatial field for over twenty years now. This milestone seriously blows my mind, both because it reminds me how fast time flies and because it’s been a winding road. My initial time in geospatial sales was … Continue reading

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Accessing Map-based Business Intelligence

Map-based business intelligence is information a business manager might derive from a business map. One might also describe this information as location-intelligence. Digital maps have been applied to business operations since Geographic Information Systems came of age in the 1960s … Continue reading

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How Do I Create and Optimize a Business Map Visualization?

We often describe the most popular use of MapBusinessOnline as a Map Visualization. People might wonder, “What is a map visualization?” What do we mean by business map visualizations and how does one decide what settings to apply for the … Continue reading

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