Category Archives: Sales and marketing

Accessing MapBusinessOnline Business Listings for Sales Growth

So, you manage or own a regional business and you’re looking for more customers. You have a service business that caters to other local businesses by providing cleaning, plowing, or landscaping services. You’ve done well. But you want to grow. … Continue reading

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I Hope This Isn’t Too Revealing

Business mapping software and GIS tools transform location-based business data into new perspectives on business issues. These new views of your business data are used to confirm suspected trends in business, or they may reveal something completely unexpected.  “My heavens,” … Continue reading

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What’s the Value of Business Mapping Software?

Every business spends money on software programs that support business activities. Companies spend millions on Oracle, SAP, or other ERP systems. CRM systems are somewhat less expensive to license, with costs in the thousands of dollars. Word processing and spreadsheet … Continue reading

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The Business Map Sales Incentive

Motivating a sales team is always a challenge. Every sales representative is different. Some are motivated by SPIF programs, others are turned on by longer-term big payoff incentives like an all-expenses-paid Caribbean cruise or a trip to Paris. Selling incentive … Continue reading

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What is a Retail Business Map?

Retail stores live and die based on foot traffic. A successful retailer may sell online or even deliver products, but it’s the people who walk in the door that make or break the sales goals at retail. A retail manager … Continue reading

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What Is a Business Map?

A business map is a geographic visualization of a business’s vital elements for planning or analysis. Business maps generally employ administrative map layers, such as ZIP codes or counties, and may or may not include a base-map background. The critical … Continue reading

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How Business Listings Contribute to Location Intelligence in Map Business Online

Business listings, just added to Map Business Online, are a component of location intelligence. Location intelligence is information related to specific points or areas on the Earth’s surface. When defined like that, the concept, location intelligence, comes across as very … Continue reading

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4 Tips for Improving Your Sales Territory Divisions

One of the ways sales leaders are making a difference for their teams and their businesses is by ensuring that they have properly divided sales territories. Whether you’re starting from scratch or are looking to redesign your existing territories, having … Continue reading

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How Can I Derive Demographic Data Related to a Radius or Circle Search?

We get many requests for workflows to achieve various business mapping results. One common request is to derive demographic data from a circle around a point on a demographic map. In other words, here’s an address; draw a 25-mile circle … Continue reading

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Top 5 Reasons Your Boss is Wrong to Not Replace Microsoft MapPoint Now

I know your boss is a great guy, but he’s notoriously cheap. He skimps on expenses until the end of the year; then, he spends what’s left in his budget on anything and everything during December. What an innovative manager. … Continue reading

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