Category Archives: Sales and marketing

How to Create SWOT Analysis Maps

In my experience, when a company officer or high-level manager announces their intention to conduct a SWOT analysis, I know it’s time to polish up my resume. A management team member should also process the Strengths, Weaknesses, Opportunities, and Threats … Continue reading

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How to Create a Marketing Business Map

Marketing Maps are a common application of business mapping software.  Marketing maps provide a variety of business perspectives, any one of which holds value to the company creating and using the map.  Marketing maps can identify market potential, define threats … Continue reading

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Examples of Imported User Data – MapBusinessOnline

The first thing a new business mapping user does, based on our internal stats, is import data and view it on the map. But what data are they importing and how are they using their business mapping software? Well, this … Continue reading

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How to Create a Map From an Excel Spreadsheet

Excel is one of the most widely used business spreadsheet programs. However, the raw data in an Excel spreadsheet can only tell you so much. Tools such as MapBusinessOnline make it easy to translate Excel documents into a visual format … Continue reading

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How to Create a Competitor Map

Recently we’ve had several customers ask how to build a competitor map. A competitor map is relatively easy to construct, as crucial as this business mapping exercise is. Before we make one, let’s explore why a competitor map is essential. … Continue reading

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How to Create a Heat map

A heat map is a map centric representation of numeric data, that displays the relative intensity of the selected data in color shadings. Heat maps are used to show increasing or decreasing intensity in location data. Sales activity can be … Continue reading

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How Do I Create A Territory Map?

A territory map is a geographic shape defining an area of responsibility. Using territory mapping software, like MapBusinessOnline, a territory alignment map are created by lasso selecting or compiling an importable list of geographic districts, usually ZIP codes, counties, or … Continue reading

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MapBusinessOnline User – Franchise Territory Manager

This week’s MapBusinessOnline user business mapping software profile is a franchise company territory planner. We often get calls from administrators or managers tasked with setting up and maintaining franchise territory maps. Franchise businesses generally have sales areas that cover all … Continue reading

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The Map & Data Box – An Instructional Blog

When new business map users of MapBusinessOnline first open up the application, they notice a light gray box off to the left called Map & Data (M&D).  You’ll see that Map & Data shows a list of Map Layers with … Continue reading

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Import Your Address Spreadsheets into MapBusinessOnline

If you already regularly import your business data into MapBusinessOnline, please move on. This blog post is for people just beginning to import their customer address spreadsheets or prospect lists into a business map. Possibly, the most popular use of … Continue reading

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