Category Archives: Sales and marketing

MapBusinessOnline Business Listings Search Tools

Posted on October 4, 2023 by Geoffrey Ives

MapBusinessOnline has offered Business Listings as a location-based data source for sales leads, business data, and industry resource locations for the last four years. We have recently upgraded the database of business listings to include. Access to over 22 million … Continue reading →

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The ZIP Code – Your Repository of Business Information

Posted on September 27, 2023 by Geoffrey Ives

My hometown ZIP code is 01966. Seeing that number brings to mind the town I grew up in on the coast of Massachusetts. I remember standing in line in the town Post Office with my Mom as a little kid. … Continue reading →

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How to Generate and Assign Sales Leads

Posted on September 26, 2023 by Geoffrey Ives

Every business has a sales manager whose job is to grow sales. The challenge of generating the right sales leads is critical to the process of successful sales growth.  In sourcing those sales leads, matching selected leads with the right … Continue reading →

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A MapBusinessOnline Workflow for Your Consideration

Posted on September 21, 2023 by Geoffrey Ives

MapBusinessOnline includes various tools designed to help you develop a business mapping workflow. The critical tools I use when developing business maps are: Map & Data Edit Properties – Use these tools to adjust the look and feel of your … Continue reading →

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Adding Relevant Value to Your Territory Map Project

Posted on August 23, 2023 by Geoffrey Ives

Territory mapping is perhaps MapBusinessOnline’s most popular and powerful feature. Thousands of users apply MapBusinessOnline toward territory creation out of ZIP codes, counties, and other map alignment layers. Territories define areas of accountability and create market analysis zones. MapBusinessOnline supports … Continue reading →

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MapBusinessOnline Pro – Driving Time & Distance Analysis for Sales & Marketing

Posted on August 9, 2023 by Geoffrey Ives

MapBusinessOnline Pro offers driving time and distance analysis, providing marketing managers with helpful segmentation options and location-based perspectives. Turn to MapBusinessOnline business mapping software to geographically organize your sales organization. Savvy retailers and direct mail marketers must maintain a massive … Continue reading →

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Business Mapping Software Improves Awareness of Opportunities & Threats

Posted on July 26, 2023 by Geoffrey Ives

Businesses are regularly challenged with threats to growth and success. To sustain solid growth, a company must remain aware of the best opportunities and be on the lookout for new opportunities while understanding where the competition is heating up and … Continue reading →

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Favorite MapBusinessOnline Capabilities by Industry

Posted on July 19, 2023 by Geoffrey Ives

MapBusinessOnline has a very horizontal customer application profile. By that, I mean our business mapping software is used by a broad cross-section of industry types. Businesses of all sorts use MapBusinessOnline. We track certain industries more closely than others, allowing … Continue reading →

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Supporting the Franchisor Sales Process with Map Visualizations

Posted on July 12, 2023 by Geoffrey Ives

Franchise businesses are generally intimately connected to geography. McDonald’s fast food restaurants, one of the world’s most successful franchise businesses, consider several location-related factors when contemplating the construction of a brand new store. Business mapping software provides tools that enable … Continue reading →

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Why Should a Business Invest in Business Mapping Software?

Posted on June 28, 2023 by Geoffrey Ives

There are many reasons why businesspeople invest in business mapping software, GIS, or location-based tools for solutions to common and sometimes advanced problems. Let’s take a turn in the business garden, shall we? Stagnant Business Growth Grow or die – … Continue reading →

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