4 Steps to a Perfect Coverage Area Map

All businesses have coverage areas. From lemonade stands to wireless phone services, all businesses provide or sell services over a specific coverage area. Many companies turn to business mapping software to display these critical areas of interest.

Coverage areas are important because they describe where customers can expect to receive services. A home care agency can demonstrate how vital coverage area maps are. By sharing a home care agency coverage area map for potential home care patients, families can tell at a glance if the agency is suitable for their loved ones. Care agency assessments could be even more critical for seniors in the era of COVID-19.

In addition to medical regions, coverage maps are great for defining areas of sales accountability, delivery zones, and technical service areas.

Create the Coverage Area

MapBusinessOnline provides a variety of ways to create a coverage area map. The two most direct ways to achieve a coverage area map are:

  1. Create a shaded area on the map by importing a spreadsheet that lists the coverage districts
  2. Manually select administrative districts on the map and then label them as a covered area or territory

Coverage areas are usually defined by groups of states, counties, or ZIP codes. Usually, a business understands its coverage area is based on ZIP codes or Counties. MapBusinessOnline can also enable shaded areas based on city limits, Census Tracts, school districts, and even Metropolitan Statistical Areas (a Census-defined market unit).

Learn More About Coverage Area Maps Now

A Coverage Map Example

Let’s assume that a business, Swizzle Sticks Are Us, has a coverage area of counties in Cincinnati, OH. A location-based spreadsheet is managed by one of the sales managers.

For that spreadsheet to be converted to a coverage area map based on counties, it will need at least two columns; one column for the county name and one for the state. Only one column would be necessary if that area were based on ZIP codes. That’s because ZIP code numbers are unique – there are never duplicate ZIP codes. Counties are not unique. There are many US counties with the same name. Examples include:

County State 1 State 2
Essex County New Jersey Massachusetts
Montgomery Country Alabama Pennsylvania
Morgan County West Virginia Georgia

Get the picture? A business mapping software must understand county and state to plot the data correctly. The state is always required when working with county data – not just for coverage area maps.

Armed with the correct spreadsheet, a user can upload that data into MapBusinessOnline either as a Point Layer using the Dataset button on the master toolbar or as a territory file using the Create Territories button. The Create Territories approach will save a step in the process, and you’ll end up with a highlight area of counties and a coverage area label. In this way, a coverage area map is also a sales territory alignment map.

The Dataset button places map points on the map at the center of each imported county. Click the button and navigate to your data. Then select the data for import and placement. The MapBusinessOnline map creator can turn off the point layer and color shade the County Layer using the Boundaries button (3-Puzzle Piece icon), highlighting the counties as a shaded coverage area.

My preferred coverage area method uses the create Territories button on the Master Toolbar. The Territories button asks the user to create a map from an Excel spreadsheet. Here the process is slightly more direct. Navigate to your data, import your list of counties, and confirm your County layer and “Territory name.”  In the coverage map data, include a column for name and name it something like: “Swizel Stick Coverage Are.” Copy that name down your list of counties.

Coverage areas can also be created manually (with no data importing) by selecting counties or other districts directly on the map using your mouse cursor. If a map user knows precisely which countries they want to display, they can choose a polygon search tool and draw a line through the counties they wish to include. Bring that drawn line back to the beginning to complete the search. MapBusinessOnline will ask you to confirm the list of Counties being searched. You can name that area – Swizzle Stick Coverage Area or something similar.

Using the create sales territory method for coverage area maps makes it evident that a coverage area map is another name for a territory map. That’s OK. Just remember, when your boss is screaming for a coverage map, you can use sales territory mapping software like MapBusinessOnline to build it.

An alternative manual method is to select one county manually with your mouse, then hold down the shift key and select additional counties until your coverage area is complete. This method is excellent if you develop the map from scratch, maybe doing it with a few peers over lunch. “Hey! You forgot Cambridge County, Moriarity!”

This incremental process also highlights how territories and coverage areas can be easily maintained or edited once created. Select a county with your mouse and click the Blue Puzzle piece icon to delete, add or update your coverage area.

Our Swizel Stick Empire

Search for Business Lists Within Your Coverage Area

Business map users sometimes want to search for business listings within a coverage area. There are multiple reasons to conduct such a search:

  • To develop a list of prospect targets for sales contact
  • To research a set of business resources for new support programs within your industry
  • To conduct due diligence on businesses from a specific industry category
  • To perform a thorough potential market analysis

As of December 2018, Map Business Online includes a search and purchase function for business listings. Look for the Yellow Pages Icon with the Binoculars on the master tools bar. Learn more about how to search for business listings here.

Sharing Your Coverage Map

Once you’ve created your coverage map, I recommend saving the map as a template. Name the map file and then choose Template in the dropdown. You’ll find the Template options in the Save Map button.

Saving a map as a template is a smart habit in map production. By saving the map as a template, you can use your coverage map as a base map for other map projects. Open the template and immediately save the map as a My Map file – naming it as a separate project. Now edit as required and save again. Your template is still untouched, and you’ve created another map using your previously saved work as a starter map.

Once your map is to your liking, click the Share Interactive Map button to share the map with your constituents. It’s an easy process. Choose the Public Sharing option and then Share Map. Public sharing will generate a URL that you can share for free for unlimited viewer sessions. Have your non-subscribing map viewer download the Free Map App to access the Map Viewer.

Otherwise, stick with a standard image file, PNG, or Jpeg that may not be interactive but still displays your coverage area. And image file sharing is free too.

Coverage area maps differ from territories in that they quickly communicate the areas where services are provided for the customer—territories display areas of responsibility for service providers. Typically, coverage areas are for external communication, and territory maps are for internal communication.

Some of our customers have used Microsoft MapPoint to build coverage and territory maps. Thousands of former MapPoint map users find MapBusinessOnline the perfect alternative to MapPoint. Similar cost, similar UI, and way better support. They’ve waited in vain for a MapPoint update.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

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What to Expect When Converting from MapPoint

Over the last few years, thousands of MapPoint users have chosen Map Business Online as their MapPoint replacement. MapPoint’s cancellation has been great for business, but we realize it’s a challenge for companies that have depended on MapPoint for years, possibly decades, to migrate to a new business mapping software.

For a decade or more Microsoft MapPoint was a terrific business mapping tool. Since its cancellation in 2014, Map Business Online has picked up thousands of new customers. The early adopters and nervous nellies quickly moved from the MapPoint’s desktop platform to our web-based cloud service with no problems. But there are still many cautious MapPoint users that are reticent about the transition and awaiting the perfect solution.

So, what can a MapPoint user switching to Map Business Online expect?

Web Based Software

There’s one basic difference between MapPoint and Map Business Online, and this is true for 90% of the business mapping applications available; MapPoint was a desktop application, Map Business Online is a web-based cloud service. This basic fact will change several aspects of your business mapping use:

  • Web-based services are subscription services, charged periodically. In Map Business Online’s case, it’s an annual fee per user.
  • Microsoft menus are gone. Features are accessed through buttons and drop downs.
  • You will access Map Business Online from any common web browser and from any Mac or PC machine. If you should lose your Laptop due to storm surge or some less dramatic disaster, simply log in at www.MapBusinessOnline.com using your next available machine and continue working.
  • Web-based business mapping provides map background, district data, demographic data, and software updates automatically. Updates occur behind the scenes, on a regular basis. No downloads or installations required. And no more waiting five years for an updated map background , ZIP code or demographic dataset.
  • A Cloud service does mean that your data is stored in the Cloud, but rest assured security is a primary concern for Map Business Online. Our cloud hosting service is Microsoft Azure providing the most advanced security. All user data is encrypted. Read more about our security protections here. And please be cautious when working with any personal or private information you share through any application. Do not upload social security numbers, credit related numbers, proprietary information, or personal medical data.

Sales Territory Design & Management

MapPoint was a great tool in its day.  But even before MapPoint was given the heave-ho, Map Business Online territory tools had surpassed MapPoint both in ease-of-use and scope. This year, with the release of advanced sales territory management, Map Business Online has eclipsed MapPoint’s territory tools as well as most of our competitors. With the addition of region and division support, Map Business Online now provides territory design services that more accurately reflect the way your business goes to market.

  • Territory, Region and Division support. Rename these categories as dealers, reps or stores to match your sales process. Clearly define territory layers with new boundary, transparency, and color code controls.
  • Easy territory database management tools allow quick and accurate territory analysis that you can export or use to balance territories. Color code territories by demographic data or by imported data columns.
  • Share sales territory maps easily and affordably through interactive web-maps. Map Business Online helps keep all stake holders involved and aware of progress against goals. Sales territories drive accountability.

MapPoint Territory Conversions

Just last week we released a MapPoint territory conversion tool that will let Map Business Online users, using our Map Business Online Desktop version, convert their MapPoint ptm. files to Map Business Online territories. Map Business Online Desktop is a free download for annual subscribers of Map Business Online – intended for users who don’t like using web browsers to access business mapping ‘Map Business Online Desktop’ is still a cloud based tool. MapPoint conversion users must also have an active MapPoint license dated from 2011 to 2013. Conversions are for PC users only – the tool is not for Macs.

Imported Address-based Data Visualizations

Taken for granted by most users, data visualization lies at the core of business mapping functionality.  Map Business Online enables easy imports by address or lat/lon. Up to 100,000 records can be placed on an Map Business Online map. Symbolization and color shading options are varied including the ability to import your own symbols. Color code your import business data by point, ZIP code (any administrative district), large and small circles, charts or graphs. And yes, we support heat mapping.

In addition to an editable Map Legend, labeling options in Map Business Online provide a multiplicity of ways to share information with your map audience.  Your data can be aggregated and referenced in territory labels, point labels, administrative district labels, map text, map titles. you can even create quick summary spreadsheets and display them on your business map.

A Dot Density Map Visualization

Optimized Routing with Time Windows

Since Microsoft canceled MapPoint we’ve spent some time enhancing Map Business Online routing capabilities. In addition to multi-stop optimized routing, enhancements include adding time windows support to accommodate scheduling and provide more accurate time estimates across routes and stops. Route file support was added for more effective route sharing. File formats have been expanded to support CSV, GPX, HTML, ITN, and PDF file formats. Users can also create route avoid areas.

Map Business Online includes an SDK and API tools for software development work. (API access is for team subscriptions only.)

Keep in mind, if you’ve used MapPoint to build a business model providing fleet tracking or advanced routing services, you probably know by now you will be paying ‘a lot more for that muffler’ as you move forward. Map Business Online does not offer those services.

Market Analysis and Strategic Planning

Both MapPoint and Map Business Online provide location-based analysis tools. Most Map Business Online users are focused on geographic views of customers, patients, prospects or staff. But often, conducting market analysis, building competitor maps, or creating strategic plans is a primary use of the software.

Map Business Online combines an array of advanced geographic analysis tools that turn your imported data layers into a business analysis. Map Business Online provides a variety of background maps, administrative district layers, as well as archived Census Bureau data layers and even Census projections.  With all these layers at your disposal, your business map is ready to rock your constituents’ world.

Map Business Online also provides drive time analysis, and Map Business Online’s Market Analysis tool for data comparisons, multipoint data querying, and point-to-point distance analysis.  Reporting is achieved through easy data export.  Print wall maps or share image files of your finished map work.

Businesses applied MapPoint for so many applications. We’ve converted MapPoint users conducting intense data analysis, insurance claim processing, national retailer market analysis, hospital system expansion planning, field staff routing, or basic sales planning. The list, like the beat, goes on and on.

View Only or Edit Worthy?

Managers looking to source a MapPoint replacement should consider whether their user base requires a map view-only solution or the ability to edit and create maps for all or most of your user base. A Map view-only solution saves money and may provide all your busy users require.  Many call center companies share business maps as a visual resource used to manage customer problems.  For example, call center map users may look up the closest maintenance center or field technician by zip code. A cloud-based mapping service, like map Business Online, provides such easy lookups across a network of users for a nominal fee. Shared web-maps are much less costly than one hundred licenses of MapPoint.

A map view-only solution provides an interactive web-map that enables users to pan and zoom all over the world, click on map points to investigate pertinent location information, access a spreadsheet view of all imported data layers, and conduct geographic and filtering queries of map data layers. It’s quite powerful, and in Map Business Online, view-only maps include the ability to perform incremental routing.

The map view-only feature does not allow the map viewer to edit the map. IT planners and business managers can hold back on offering editing capabilities until they determine which map users really require map editing functionality. Spend some time determining who on your team is ‘edit worthy’ to make sure you’re not buying licenses for people who are intimidated by technology, don’t get maps, or just don’t have the time or inclination to create maps using business mapping software.

Conducting Sales Planning

MapPoint was often applied to sales planning – daily or weekly analysis of target customers, route development and note taking. Optimized routing is a key sales planning tool. Used as a way to lower fuel costs while increasing productivity, optimized multi-stop routing can become the most important aspect of your sales planning map use. A view-only map might provide the customer and prospect lists your traveling or inside sales people require to do their jobs. They can drill into the data you’ve shared with them and run queries. If your business uses CRMs like ACT! and Salesforce.com there are Map Business Online integrations that support direct import and export of your CRM data.  Map Business Online multi-stop optimized routing is available through the view-only application for as many as one hundred stops per route.

Strategic Planning

Most of the truly strategic business managers using MapPoint have already made the transition to alternative business mapping solutions. That’s because they are strategic and they understand how critical location-based analysis is to achieving business goals and objectives. For new business managers replacing a MapPoint license or too, transitioning to a web-based MapPoint alternative is a positive and affordable item on your 2016 to-do list.  It shows proactive thinking, an understanding of technology, and that you know how to get a bang for your business buck.

Take some time to view your customer address lists against demographic map views.  Think about setting up shared map editing teams to solve tough problems and drive sales territory accountability. Make business mapping part of your plan for 2016.

Collaborative Map Editing

With the advent of cloud computing, collaborative map editing becomes possible.  By allowing multiple users to share editing control of a shared business map, cross-department teams of managers and valued minds can be focused on solving difficult business problems. Here at Map Business Online we’ve seen an array of differing customer types set up map editing teams to address serious challenges within their businesses.  Challenges that include: managing and sharing accountable sales territories; sharing and querying complex market analysis; and even military spend auditing. There is a growing list of applications for shared map editing.

The old adage ‘two heads are better than one’ is what’s happening with collaborative map editing. It is the quintessential ‘no brainer.’

Here are the three steps to enterprise level business mapping success:

  1. Start applying business mapping tools to all of your strategic, marketing and business planning
  2. Begin sharing business maps with constituents as one way to communicate key business concepts
  3. Start solving business problems and improving processes through collaborative map editing teams

All of the general business process referenced above are actual examples of applications businesses have implemented after migrating to Map Business Online from Microsoft MapPoint.

Customer Service

In closing, we’re here to help.  Ask us questions. Request a web demo.  Take our free thirty-day trial. We think you’ll find our prices are more than competitive, our tools are advanced and easy, and your people will thank you. We’ll be there to provide answers and training as required by your organization.

I know. You didn’t want to break up with MapPoint. MapPoint just wasn’t in it for the long haul. It’s not you – it’s Microsoft. So wrap up that therapy session, pop a few anti-depressants, and sign up with Map Business Online.

Now is the time to make the switch to Map Business Online.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

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Printing That Tricky Texas Map

The prairie sky – is wide and high

Deep in the heart of Texas.

Hurricane Harvey has forced all Americans to recommit their love for Texas. I’ve spent work time in Houston in the past. In fact, I had to evacuate one August day, and it was an ordeal. I can’t imagine the nightmare confronting our Texan brothers and sisters as they confront the aftermath of hurricane Harvey and related floods.

Our hearts and prayers go out to Texas.  Harvey Donation Information.

On occasion, a Map Business Online business mapping user desires a focused state map with county names displayed. For most states, that job is a walk in the park. But for Texas, printing that big state can be tricky; because after all, in Texas the prairie sky is wide and high. The only state more difficult is California, because they’re high. Wicked high. Well, wicked vertical anyway.

So, in this example we’re going to generate a plotter printable PDF file of Texas with county labels displayed, and the counties color coded by population.

My first move is to filter for the State of Texas only.  In Manage Map & Data I click the Filter by State button on the right end of the Map & Data tool bar. Inside that dialog I click Clear all. Then scroll down to Texas and select it. Click filter and you’re all about Texas.

Next, I turn on my County Layer in Manage Map & Data. The counties for Texas should now display.  There are two operations I want to conduct on that county layer.  First, under the General Tab (along the right side you’ll see tabs) I click Color Code Map Layer.

Color Code Map Layer

This color code function lets the Map Business Online user color code those counties by demographic data or data that you may have imported or created or imported. In this case we’re using population data. Demographic options appear immediately. If instead, I wanted to color code based on my own imported data I’d use the drop down to find that data.

The user can scroll through all the demographic options listed. There are many.  I went with 2017 US population projections. I chose 5 range colors and I sorted my population ranges to my liking. I like applying different colors to show county changes by demographics. Lots of people use color gradations. It’s up to you. Click Done to process the color shading scheme.

Sizing and Fitting Labels

The second operation I want to apply to my county layer is label adjustments. The real challenge when creating a large PDF for Texas is county labels. If you can live without a few counties here and there, well than you’re all set. But if you want every county label displayed, we’ve got some work to do.

You might ask why all the fuss? Mapping applications are truly wonderful examples of advanced technology. Think of online mapping tools as a big database array containing hundreds of visual layers – sometimes more. Those layers must be controlled or your map becomes difficult for your viewers to comprehend, which defeats your map purpose.

Imagine you were viewing a map of the entire contiguous USA with every ZIP code and Census Tract (including labels) turned on. What you would see is junk. A big pile of lines and letters, undecipherable to the viewer. Your map would be a cluttered mess.

To avoid map clutter, mapping applications are designed to control what layers are turned on at specific zoom levels. In Map Business Online we’ve allowed users to override those controls to some extent. For instance, if you import 10,000 records spread across the USA we will let you turn on all the labels. But we advise against it. Try it and see.

A cluttered map example.

Controlling Your County Labels

In Manage Map & Data, hover over the County Layer and click the Edit Gear. This time, choose the Label Tab.  All map layers are edited the same way in Map Business Online.  We refer to our standard county, ZIP code and state labels as Auto Labels. So, in the County Layer label editing, look to the bottom where the Check Box is selected next to “Auto-labels.”

To enable all of my county labels on my Texas map I’m going to do two things:

  1. In the Auto Label Drop Down that says Normal – for font size – change it to small.
  2. In the Drop Down called “Start labeling from” – change it to World. This means your counties will appear when you’re at a worldwide zoom level. The application won’t necessarily show all of them, but they will start to appear at the worldwide zoom level

You can try other adjustments. Experimentation is always encouraged. But I don’t think there are alternatives that solve this Texas problem any more effectively.

Saving Your Texas Map

I’ve tried printing the Texas map image on standard desktop printer pages – 8 x 11.5 and Ledger, etc. That desktop print is just not going to fit all those county labels. To get all those county labels on one printed map we’re going to have to set up a large format PDF file.

Now, I know from experience that to get the output image I want, I need to Zoom in to the map a bit. So, centering my map view around Texas I zoom in my map using the scrollbar Zoom (upper right) to the level labeled Multi County 50%.

Then I click the Print button and choose the lower option: Save Map as PDF… And I choose the first PDF option – Print map that will center on current map view… click Next.

Here’s where serious experimentation comes into play.  I created multiple PDF files to get this right. But as I saved new PDF versions, I made sure to name them all “Texas.PDF” in the same file folder, overwriting the previous file every time. This avoided creating a pile of large images of Texas in my Picture Folder.

Here are some of the print settings I arrived at:

  • For custom paper size: 24″ x 24″. Texas is relatively square in terms of paper shape
  • For margins: I set the top and bottom margins to .001 to squeeze in every inch of Texas
  • For multiple pages: I left that at 1 x 1 because I was printing to one large page. You can play with this to print this on your desktop printer across multiple paper sheets

Click next to save the file as a PDF, which takes a few minutes.  View the file, see if it works for your audience. If you need to adjust, go back and try again and save the file under the exact same name in the exact same location to overwrite the file.

PDF files in Map Business automatically move the map legend to the lower left corner. So don’t waste time trying to edit the legend or its placement.

In many ways map making is all about decision-making. Map creators have always needed to decide what layers to include and what to leave off. Those decisions had significant impact on where the great explorers traveled, how battles were fought, and perhaps today helping to decide which counties in Texas get the new Starbucks.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

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How to Semi-Automate Imported Data Updates In Map Business Online

The most popular Map Business Online feature is the ability to import user business data and view it on a map.  These data visualizations can be transformative as organizations, new to business mapping software, suddenly realize the power of location intelligence.

‘Realizing the power’ reminds me of the time in eighth grade (1973) when I was but a scrawny introverted nerd. After having abandoned piano lessons in fifth grade,  I was at the piano in the music room during lunch, attempting to play the hit song, Feeling Stronger Everyday by Chicago. Suddenly, the piano was surrounded by all of the ‘popular’ girls in my grade who were all singing along at the top of their lungs. No one spoke to me or made eye contact, but they clearly enjoyed the moment.

That night, realizing the power, I spoke to my parents about possibly restarting piano lessons. “No reason. I’d just like to take lessons again.”

And so it is with business map users after they’ve imported and viewed their business data over a business map. Still, once that data is imported how do you keep it easily updated? With a little planning, you can do this in Map Business Online.

  1. Add a Unique ID Column to your data spreadsheet. A unique ID column assigns one unique number to each data record in your dataset. Map Business Online then uses that Unique ID to track and report updates, changes, deletions, etc. Map Business Online doesn’t care where you get that unique number. Use a customer ID, or some record ID from your business system. Manual assign 01,02,03… in Excel. Just make sure these assigned numbers are actually unique. No repeats. You can’t have the same ID used more than once.
  2. Match Your Unique ID to Map Business Online’s Unique ID field. When you go through the Import or Plot Data process, in the Second Selection Dialogue (Select Additional Data Columns) assign your unique data column to the Unique ID field. You’ll see it. Just click the drop down and choose your Unique ID Column. If your data isn’t unique, Map Business Online will let you know that the unique field column you selected will not work.
  3. Process your data into Map Business Online as usual. Remember you can import up to 100,000 records into each annual or team subscription business map. Try to keep the number of datasets imported to no more than twelve per map.

A Unique ID Column

Once your data is on the map, updates to your data file in Map Business Online are managed in the Map and Data dialog.  To update your data:

  1. Select your Data Layer. In Map & Data hover your cursor over your imported data layer – click the Edit Gear.
  2. Choose your Update Approach. Under General Tab (along right side) look to the bottom and choose between: Update Data set from File (if you’re using a new file) or Refresh dataset.
  3. View your Update Notification. Map Business Online will respond after the update to report on how many records were updated, deleted or added.

If you are using browser-based Map Business Online, you’ll need to specify the file location.  Desktop Map Business Online will know where the original location of the file is.

Important: These semi-automatic updates only work if the original column structure of the imported data is maintained as is.  You can’t add or delete columns.

Map Business Online users who conduct a lot of data analysis will find this update option helpful in minimizing the work required to update data.

So, make life easier on yourself and add a unique ID column to your imported data layers. If you do, nerdy or not, I’m sure you’ll be feeling stronger everyday.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

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Spatial Queries in Both Directions

Being able to conduct both a forward and an inverse spatial query is pretty cool. Especially at age fifty-eight years old. But, being able to conduct forward and inverse spatial queries across up to 200 locations points at one time? Well, let’s just say there’s a line of ladies waiting to speak with me at the local assisted living center whenever I go in there. “Are you the man who can conduct radius-based spatial queries across up to 200 locations at one time using affordable business mapping software?” They often ask.

“Why yes.” I answer confidently. “That’s me.”

“Would you like some nice red Jello?”

Life just doesn’t get any better than red Jello.

But, my extraordinary powers of attraction aside, Map Business Online is indeed a powerful tool to keep on hand for all types of business and market analysis.

A spatial query, for those of you not familiar with the business mapping jargon, means the  business mapping user draws a shape on a map and queries all the locations points, ZIP codes, Census tracts, you name it, within that shape – or map object – as we say in the biz. All those records of imported data, located within your map object, are displayed in a database view. Save that results table and share it with your compatriots, business associates and elder friends.

Business people use spatial queries for a variety of reasons, such as:

·         A sales person planning a sales trip who wants to be aware of all of the business opportunities within a radius of his primary destination.

·         Procurement professionals often establish map databases of approved vendors for services and supply pick-ups, critical to field staff.  This way a field staffer can refer to a shared map to determine where they can pick-up emergency supplies or services and stay with company procurement guidelines.

·         Car and equipment rental agencies establish national asset portfolios of used equipment ready for liquidation in appropriate markets. A spatial query can quickly display where those assets are located and any pertinent information about their disposition.

·         Business intelligence professionals challenged with manipulating and presenting a variety of business data sets use spatial queries to turn overwhelming data into easy-to-digest geographic visualizations – spoon-feeding just the right information to their target audiences.

Inverse Spatial Queries answer the next question. The first question is typically, “How many records are there within that circle?” The next question is often, “Now how many records are there outside of that circle?”  I see this time and again, as people conduct their spatial searches.

Map Business Online Spatial Search

The process for an inverse Spatial Search in Map Business online is straight forward. Below I’ve outlined first a standard spatial radius search and then the inverse:

  1. Create a radius search over your area of interest at a selected radius distance. You should already have imported business data on the map or have a searchable map layer turned on, like ZIP codes.
  2. Choose the data layer you want to search – your imported data or a map layer.
  3. Name the search results, save or export as required. This result is for all the data inside your radius map object.

The Inverse Spatial Search

  1. Repeat steps 1 & 2 from above using the same map object.
  2. Choose the same data layer you searched before.
  3. Select the Upper Left Check box for Inverse Spatial Search.
  4. Name the search results, save or export as required. This result is for all the data outside your radius map object – an inverse spatial search.

In the Map & Data box an Map Business Online user can click the toolbar’s Edit Gear and choose to adjust the Edit Search Options.  Here you the user decide how data will be treated if it is intersecting your map object line. Does it intersect at all, or intersect at 50% or should the data be fully inside your map object to be counted?  You decide.

And for that full-out, multi-map-object spatial query full year and team subscribers should access the market Analysis button on the master tool bar.   Eight buttons in from the left, it looks like a bow and arrow target.

Choose the first option, which allows the user to place up to 200 circles around points on the map.  From there proceed as outlined above. Conduct your inside spatial search of all those circles and get the results for up to 200 map objects. That’s lot’s of data – especially when you do the inverse search. But how cool is that?

Searching Multiple Points in Map Business Online

I’ll be visiting my Nana next week.  I don’t want things to get spatially crazy. I’ll be in disguise, to keep things on the down-low.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

 

 

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Why Choose Map Business Online?

New users of business mapping software choose Map Business Online for a variety of reasons. Some are brand new to business mapping and choose Map Business Online based on their return results from a Google search for business mapping software. Our FREE Trial is there for brand new users to test out the application for thirty days. A user can import up to 1,000 addresses or lat/lon records at no cost – no credit card required.

Often, people who have used Microsoft MapPoint are landing on our web page, looking for a MapPoint replacement for the 1990’s era desktop mapping program canceled two years ago.  We’re happy to assist with this transition, be it a one user opportunity or five-hundred users.  MapPoint was great while it lasted, but time marches on.  We believe Microsoft had bigger fish to fry and decided this market, of less than 1 million users, just wasn’t their future. We beg to differ.

We get a fair number of customers on the rebound from our direct competitors too. Maybe we didn’t do a good enough job convincing them of Map Business Online’s ease-of-use or affordability and they selected one of our competitors. Generally, they return to us for these reasons:

  • Ease-of-Use – They seek more direct, less complicated mapping with a non-GIS user interface
  • Import Location Allowance – They require the ability to import up to 100,000 address records per map
  • Affordable & Advanced Sales Territory Mapping – Hierarchical territories, now included in Map Business Online for $300, are killer
  • Cloud Based Software – Access your maps from any computer – Mac or PC, receive automatic data updates, no installations
  • Awesome Support – We’re here in the USA ready to respond to emails and phone calls
  • We Listen – Like our features? That’s because we react to customer feedback

The most common use-case application of Map Business Online is basic address spreadsheet import and data visualization. At the simplest level, this means viewing your customers, patients, or prospects against a map and noticing where locations are grouped. But beyond a simple import and view, the application enables:

  • Symbolization Options – Chose from a growing library of symbols or import your own symbols
  • Color Shading – Color code symbols or geographic regions based on your imported data. Import data and color ZIP codes.
  • Heat Maps – Visually depict your critical location datasets as color shaded heat maps
  • Optimized Multi-Stop Routing with time windows – Manage your field staff
  • Advanced Territory Mapping – Now with hierarchies supporting regions and divisions
  • Market Analysis – Isolate markets by geographic area, compare prospect data
  • Drive Time Analysis – Create retail polygons by driving times and driving distance
  • Demographic Analysis – Define your markets with comprehensive Census based demographic maps
  • Combine Datasets – Create data calculations from imported data and included demographic layers
  • Export Map Images for presentations, wall maps, reports, and marketing graphics
  • Share Maps for collaborative editing or view only information sharing
  • Build Maps – competitor maps, expansion plans, market analysis, territories, field asset portfolios
  • Plan Your Family Vacation or your ‘alternative’ Thanksgiving Day placement this year
  • Introduce your associates to business mapping – Be that Map Geek!

So, whether you’re new to Map Business Online or returning, we’d like to welcome you to the platform. Join our newsletter. We’ll keep you updated on new features and Map Business Online news in general. And we love your feedback. Please don’t be shy.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

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Business Mapping for the Sales Enterprise

Business people use business mapping for a plethora of applications. Business mapping software is especially helpful for sales departments.  The sales enterprise benefits tremendously from geographic views of sales activity, market composition, competitor placements, and prospect locations. Maps are the perfect medium for telling the sales story.

The Road Warrior

Most sales people who use Map Business Online will import their customer list using the Plot Data on Map wizard. Over seventy percent of Map Business Online users import their data for map visualizations. It is far and away the most used feature. From there a sales person might set up regular vehicles routes using the Data Window or apply Geographic Search Tools to query and segment customer locations in preparation for their next business trip. For many sales people, with customer lists in the hundreds, Map Business Online becomes a low-end CRM. We don’t recommend it for that purpose but more than once I’ve heard the tool described that way.

For a sales person, a view of your territory with customers and prospects overlaid, is like having a security blanket. You’ve got an overview of your work for next six months. It includes some fallback accounts and potential new markets. You can even import your favorite restaurants and hotels.

We often speak with sales people who color code or symbolize their imported data by customer type or visit status. Color coding customer locations helps define your sales territory’s status at a glance.

The Road Warrior’s Manager

Sales managers tend to use Map Business Online to visualize the company’s customer and prospect lists. So, they’ll use the Plot Data on Map wizard also. They will also design and create sales territories for their sales team. They may import a territory scheme or create one from scratch.  They’ll also build regional and divisional hierarchies on top of territories depending on the size of the company and the scope of their business.

A sales manager establishes sales territories that reflect the way their particular company does business.  Key elements of that business structure might be related to:

  • Does the company sell direct?
  • Does the company sell through manufacturing sales reps?
  • Does the company allow sales coverage to overlap?
  • Do sales reps earn sales commission?
  • Are territories balanced by sales results or by population or some other factor?

Map Business Online can work with these elements to design and share sales territories that accurately reflect a business’s approach to selling.

Sales managers also use business mapping tools to share territory assignments across their internal sales network. After all – maps are for sharing.  In some cases, a manager may encourage his people to collaborate on one or two maps to solve a particularly hairy problem. Map Business Online makes collaborative map editing possible through team sharing.

At some point, a sales manager will get called into a planning meeting to discuss forecasts, expansion plans, or, heaven forbid, a layoff. Business maps are perfect tools for describing these sales ‘situations.’ Sales territory maps can go a long way towards explaining shortfalls in the sales results, or for pointing out who deserves the biggest bonus this year.

And after the ‘situation’ is resolved, you’ll be sure to want to use Map Business Online to support the strategic plan for the coming year. Start with a map of current sales results. Overlay new potential customers, or markets. Add demographic data that supports your proposed plan for next year. Pull in the location data that supports your case.

Business maps are business intelligence. Leverage compelling displays of your business’s sales organization toward growth and new markets. No other medium shares intelligence and ideas more effectively. Win with maps.

Call Center Support

Speaking of sharing maps, call center reps often use business maps to look up coverage areas, and territory assignments. These look ups may be used to direct customers to the right solution.  They could be used for dispatching sales reps, field technicians or clinicians.

Map Business Online MapShare capability is extremely affordable. Generally, call center associates do not require map editing capabilities. But the ability to search and export location records can be extremely helpful. Route sharing is also of interest when field staff are taken into consideration.

Map Business Online MapShare view only maps are powerful tools for sharing critical information with the entire sales team. And remember, an informed team is a happy and effective team.

Strategic Selling

There are many strategic methods of selling. We’re not here to discuss how you sell, but we are here to help you apply mapping tools toward a winning strategy. Smart selling involves the gathering of business intelligence. Business mapping software should be one of the business arrows in your business quiver.

The power of visualizing where your customers, competitors and new markets are can advance your sales strategies  beyond anything you’ve experienced before. Years ago (1992) I attended an electrical wholesaler sales planning session for 1993.  Each sales person stood in front of the room and committed to growing their territory by 15 or 20 percent. But for the most part, there was no actual plan. It was all on the come. Just a commitment. Business mapping would have transformed that meeting into a plan of attack, complete with back-up plans in the face of unplanned for obstacles.

Business maps: See it, plan it, share it, and live it. You’ll love it.

NEW! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

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How Do I Conduct Spatial Searches Using Map Business Online?

One of the basic functions of business mapping software is to allow a user to import a spreadsheet of addresses and view them on the map. It’s powerful to visualize business addresses but, for most of us business map users, its old hat by now.

Back in 1983 when I first started working in business, importing business data on to a map would have blown my twenty-something mind. But then, I was also a big SCTV fan.  And I believed Talk Talk would become the next Beatles. Ah well, It’s My Life.

Once imported, a list of businesses, customers or patients is often searched geographically or segmented by area. This data search process is a little more technically advanced but still an easy achievement for most Map Business Online users.

There are many ways to search or segment imported business data in Map Business Online.

Radius Search – You’ve imported your data and you can view it on the map. A radius search allows you to search data within a circle. Think about where you want the circle to be placed and how large an area it should cover. In Map Business Online you have two methods of creating a radius search. The first is simply placing a point on the map and the other is searching for an address using the address bar  located in the upper left-hand corner of the application.

Either way you end up with a point on the map. To place a point, grab the Map Point, the bottom option on the draw tool drop down (look for the ABC box on the master toolbar). Once it’s selected, click your mouse on the map where you’d like the center point of your circle to be located. Alternatively, key in an address in the address bar, then click the Binoculars. Either method places a point on the map at that address location.

Next to that point on the map you will find a mini toolbar. Choose the Circle Button on that toolbar.  Choose a radius distance and click Add to Map. There’s your search area. You can drag it larger or smaller or even move the circle to another location.

You could also generate that circle search from any imported data point. Simply select the imported point and there’s that mini toolbar next to your point.

To search the data within that circle, click the Binocular icon (which means search in Map Business Online.) Choose the data layer to search.  It’s probably a data layer you imported but that layer could be the ZIP code layer. Please keep that in mind, because a lot of you just want ZIP code maps. Am I right?

Once you’ve selected your data layer the Create Marketing List dialogue opens. In Map Business Online any data you save from a query is saved as a marketing list or a territory. In our analysis today, we’re creating marketing lists.

Now notice in the Create Marketing List dialogue you’ve got a bunch of options.  To generate your data list simply name the data set you’ve created and press Create.  You’ll have a nice exportable list in the Data Window. But! Also note in that dialogue you could have checked the Invert/Complement box. This would let you query all the data outside the circle, as opposed to inside the circle. That’s a sweet new option in Map Business Online. Keep that in mind for future searches – you can search inside and outside of a map object.

Other Map Objects –  In much the same way as a Radius search is conducted, a polygon search is conducted, and a drive time search of data is conducted. These would all be map objects created on the map for the purpose of searching data. Although you might place a map object on the map for visual reference, most often users are using map objects to query data.

Searching by ZIP Codes – Sometimes users want to search for imported data based on a group of ZIP codes or Counties. You could simply draw a polygon following the boundaries of your ZIP code list and search that polygon.  Sometimes that will be the fastest way to get your result. For instance, if I were looking at data out west spread across within four contiguous ZIP codes, I might simply draw a polygon outlining those ZIPs and query the data. Quick and dirty.

But you could use the Data Window Filter.  Select your database target in the Data Window drop down. Click the Filter Funnel icon on the Data Window tool bar to open the filter tool. In the filter drop downs on the left choose General and Zip Codes.  In the modifier options on the right choose “One of.”  Key in your list of ZIP codes separating each ZIP by a comma. That will get you a list of data points in your ZIP codes – Export as a CSV file using the far-right Export button.

Territory Search – Or perhaps you could build a territory map and use a territory or group of territories to search your data?  For instance, to search my imported data by counties in Pennsylvania and New Jersey I create a territory of counties using my polygon tool. To do this, drag a line along the state borders of PA and NJ and complete the polygon back at the beginning.  Name the Territory or the area of interest. We’ve got lot’s of territory videos to review.

Back in the Data Window select your target data for searching. Then along the Data Window tool bar click the Yellow Puzzle Piece button and review your search options:

  1. Search data inside select territories – you can select multiple territories
  2. Search data outside select territories – once again you can choose to search inside or outside of your area
  3. Search all territories in a territory layer and show territory assignments

That third option is for creating a list of territory assignments out of your target data. Look to that option for generating list of all territories.

There are a lot of options for searching and exporting data in Map Business Online.  Geographic data segmentation opens up many approaches to querying imported data .

  • By ZIP, county, state or other jurisdictions or groups of the same
  • By territory, region or division assignment
  • By map object – radius, polygon or drive time area
  • Filtering the imported data by data columns
  • Inverse geographic queries

Searching data is a practical way to support key business processes. Examples might be:

  • Marketing campaign segmentation for testing or general distribution
  • Medical or industrial expansion planning
  • Sales prospecting by geographic area
  • Metropolitan or rural survey data collection
  • Customer analysis for sale territory assignment
  • Retail customer analysis for market expansion
  • Non-profit donor analysis and planning
  • Event planning and event notification

I could go on and on but I have to flip my Talk Talk record over be the needle wears a hole in the CD.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

 

 

 

 

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A Longitude Latitude Work Flow for Map Business Online

Sometimes your business requires latitude and longitude points to get some work done. I know this happens because customers call and ask for lat/lon support.

Our top mapping software development expert, who designs our online business mapping, recently suggested this work flow which I thought would be nice to share with users.

There are two aspects to this latitude longitude generation work flow. The first involves importing a list of addresses and converting them to lat/lon coordinates. The second is building your own data from scratch in MapBusinessOnline. I’m going to show you how to conduct both processes on one imported address spreadsheet when using our business mapping software.

Append Your Imported Address Spreadsheet with Lat/Lons

  1. First, create and import a spreadsheet of addresses. Make sure your address spreadsheet includes a column for latitude and a column longitude.
  2. To convert your addresses to lat/lon coordinates open the Map Business Online Data Window view and select your imported data. Find a target record in your data. On the far-left side, hover your cursor over the colored dot (Green or Yellow) of the first record with an address. A Pencil icon pops up. Choose Edit Address and Location.
  3. In the Map dialogue that opens you’ll see your address location represented by a Red MapPoint. Place your cursor at the base of the Red MapPoint. In the left Address Box you should now see a Lat/Lon listed. Check the box to Update address data. Click Save New Location.
  4. Your data should now show a Latitude and Longitude record instead of an address record in the Data Window view of your imported data.

Add Additional Lat/Lon to Your Imported Address Spreadsheet

Another way to derive lat/lon coordinates in Map Business Online is to “drop a point on the map.” For this approach, we use the Draw Tools, under Drawing Tools on the Master Toolbar. Draw tools are currently located at 7 buttons in from the far right. Usually the Text Button (ABC) is displaying, until you choose another button in the dropdown.

  1. In the Draw Tool Drop Down choose the bottom option called Location to place a Map Point. Click anywhere on the map where you want the Map Point to be located.  Just click.  If you want to move it, click it again. Wicked easy. A select dataset dialogue will popup.
  2. In the Select Dataset dialogue choose your address spreadsheet. (Here you also have the option to start a new dataset. That’s the way  to create a Lat/lon dataset from scratch.)
  3. Click Add Location to add your data to the imported address spreadsheet. Be sure to name your location.
  4. Save and exit.

As always you can export your data using the Export button on the far right of the Data Window toolbar.

Applications for Lat/Lon Collection

Users want latitude and longitude coordinates for a variety of reasons. For one, those coordinates never change postal addresses change sometimes. I’ve seen many organizations label their assets and facilities with lat/lon coordinates. This is common in public safety and government work flows.

Coordinate location maps are perfect for planning or documenting a hiking expedition. So that’s a fun application. Remember Walter White (Breaking Bad) buried all his cash in the desert and took coordinates to share where the secret hiding place was. He was having so much fun.

Marketing groups use lat/lons to define billboard locations. Banks locate ATMs based on exact coordinates. Field assets are often located based on tracked Latitude and Longitude coordinates.

Latitude and Longitude has multiple formats, which Map Business Online should support.  We recently added degrees, minute, seconds support. Examples might be:

 

Lat/Long Labels

You will noted that the Call Out tag on the picture above references Lat/Lon coordinates. An imported Lat/Lon address will be referenced in the callout where an Address might typically be referenced.  For dropped points using the draw tools click the Plus option on the callout to see the associated latitude and longitude coordinate.

Working with latitude and longitude coordinates may be intimidating at first. Relax and try it. Soon, with the help of Map Business Online you’ll feel a little like Columbus or Magellan navigating your way across the seas. At least you’ll know exactly where you buried your cash.

We recommend users access MapBusinessOnline via the downloadable Map App.

The Map App install is fast and easy. The Map App is a cloud-based service, once you’ve logged in you’ll have access to all of your previously saved maps and data. The Map App is a better user experience and provides access to more features than the Web App. The Flash-based Web App link will remain available until December 15, 2020.

The Map App includes the new Map Viewer app for free non-subscriber map sharing.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

 

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Social Media Updates

As a baby boomer, age 58 years, I do my best to stay on top of technology. Still, social media has a tendency to make my head spin.  I just set-up a Map Business Online Instagram page this weekend. We’ll see where that gets us.

Map Business Online on Instagram.

I have an Instagram secret weapon. My daughter is big on social media.  She came in to see me this morning and I learned more about Instagram in five minutes than I did all weekend. Thanks Acacia!

Last week I wrote a blog on the Huffington Post called the Clash of the Supermarket Titans. It’s about the merger of Amazon and Wholefoods.  The blog piece is a mix of my experience as a consumer and an example of creating business analysis using Map Business Online with Real Zips business data.

We’re finding Real Zips to be a great resource for affordable location-based business datasets. These data layers import easily into Map Business Online. You’ll find both Real Zips and Map Business Online available on the Salesforce.com AppExchange too – which is nice for the advanced CRM set.

You can use Salesforce.com Map Business Online at no extra charge if you already own Map Business Online. Just download the widget and rock.

We’ve noticed an increase in industrial manufacturing interest in Map Business Online.  Any sales and marketing department of a large manufacturer or enterprise will find business mapping software to be a valuable tool as well as an affordable investment.

Industrial companies use business maps to develop business intelligence around target markets, to visualize and plan sales activities around prospect and customer locations, and to build hierarchical territories that accurately reflect a complex business structure.

Map Business Online’s advanced territory mapping tools enable territory views that support your regions and divisions, or call them sections and zones – we’re flexible. You’ll be able to define accountability for direct sales people and for manufacturers representatives.

Many industrial sales and marketing groups have been left high and dry by the cancelation of Microsoft MapPoint. They will find Map Business Online to be the perfect solution to their dilemma. Costs are similar, functionality is better, and the results are accurate and up-to-date. What’s not to like about our MapPoint alternative?

I’ve got to run. I forgot my Pinterest password.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution.

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com (800) 425-9035

MapPoint users please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, G2Crowd (LinkedIn connected), or at the Salesforce.com AppExchange.

 

 

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